Markup Calculator

Set prices with confidence by seeing markup and margin side by side.

How Markup Calculator works

Turn cost and markup percentage into a selling price, profit and margin. Everything happens inside this page: the tool reads your input, runs the calculation or conversion locally, and hands the result back to you. Nothing is transmitted, because there is no backend to transmit it to.

That design choice is deliberate. Most free tool sites upload your files to a server, process them there, and quietly keep a copy. Toolcin cannot do that — the site is a set of static files. If your connection dropped the moment the page finished loading, every tool would still work.

Markup and margin are not the same

Markup is the percentage added to cost. Margin is the percentage of the selling price that is profit. A 40% markup on 1,000 gives a price of 1,400 — and a margin of 28.6%, because 400 ÷ 1,400 is 0.286.

Confusing the two is the most common pricing error in small business. Quoting “we need 40% margin”, then applying 40% markup, leaves you 11 percentage points short.

MarkupPrice on 1,000 costResulting margin
25%1,25020.0%
40%1,40028.6%
50%1,50033.3%
100%2,00050.0%

Working backwards from a price

Enter a selling price and the tool computes the markup and margin implied by it. That is the useful direction when a competitor's price or a customer's budget is already fixed and you need to know whether the job is viable.

If the implied margin is below your cost of doing business, the answer is no — and it is better to see that before the quote goes out.

What markup does not cover

Markup on unit cost ignores overheads, payment fees, returns and tax. A 40% markup that has to absorb 3% in card fees and 5% in returns is not 40% in practice.

For a full picture, use the break-even calculator to find the volume needed to cover fixed costs, and treat markup as the per-unit lever.

Good to know

  • Works offline once loaded, including on flights and in locked-down networks.
  • No file size limit beyond your device's own memory.
  • Free to use, with no account and no usage counter.
  • Results are produced locally, so they are not logged or shared with anyone.

Questions

What is the difference between markup and margin?

Markup is profit over cost; margin is profit over price.

Why is a 40% markup a 28.6% margin?

Because 400 profit on a 1400 price is 28.6% of the price.

Can margin exceed 100%?

Not as a percentage of price — it approaches 100% as cost approaches zero. Markup, in contrast, can be any size.

Does it include tax?

No. Work in pre-tax figures and add tax at the end.

Keep going

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